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Country General Manager

Country General Manager

Location South East Asia Job Type Permanent
Salary Sector Hospitality, Senior Executive

A great chance for an experienced Quick Service Restaurant professional to showcase its talents and take the business further to new heights.  

This continuously growing group is now opening its doors and welcomes applicants with experience in managing QSR businesses in SEA. Locals and expats are welcome to apply yet you must be currently based in any of the SEA countries. 



  • The General Manager is the key driver in the growth and profitability of the business in Laos. He/she will, working with the division’s Vice President and Group Country Manager, develop and execute an aggressive expansion plan to maintain the company’s lead position in the sector in the country.
  • The Strategic development, operational and financial management of the Country Hospitality business.
  • To deliver outlets for development in accordance with the franchisor’s development schedule and for the installation of other branded restaurants.
  • To supervise new construction projects with the assistance of project management.
  • To drive market surveys necessary for the establishment of new brands in the market.
  • To manage Sales and Marketing initiatives to maximize revenues through the effective brand development and promotion of the product range.  
  • To maintain a standard of exceptional product and service delivery that is consistent with customer expectations and brand operational excellence standards.
  • To ensure that management and staff respond pro-actively to all customer issues, queries and complaints. 
  • To deliver management reports to the Company Directors and Stakeholders within the agreed framework (including the participation to the Hospitality Excom quarterly reviews). 
  • To ensure a smooth roll-out of all new IT and POS systems (for sales, inventory and delivery services).
  • To design and regularly update the organizational structure so delivering the business plan milestones. 
  • Maintain outstanding relationships with our JV Partners.
  • Together with Country manager liaise with government departments & local authorities to ensure that the business meets local laws and guidelines. 
  • Management of all third party relationships (e.g. Legal, Audit, Principals, Product Manufactures and Supply Chain) to ensure that the business adheres to statutory, legislative and Company Operating requirements. 
  • To protect and maintain the assets of the company business. Namely structural, equipment and intellectual property.
  • Overall responsibility for Principle’s Brand integrity and standing in the community. A company Brand Ambassador.
  • Maintain a high level of understanding of and commitment to international food safety standards


Knowledge Responsibilities

  • Stay up-to-date with developments in the market (competitors etc.)
  • Ensure latest developments in the industry are reviewed and incorporated where they are beneficial to the business
  • Act as a “Subject Matter Expert” to the team and colleagues


Financial Responsibilities 

Accountable for Budgets, Profit & Loss accounts, Balance sheet, Cash flow and KPI analyses


HR Responsibilities

Build and lead a professional and adequate team, through the recruitment and development of exceptional staff from both local and international markets


Travel Requirements

Travel within country as necessary o Regular travel to HQ in Thailand and for meetings with franchisors