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General Manager

General Manager

Location Bangkok Job Type Permanent
Salary Sector Hospitality

The Role

The General Manager is the key driver in the growth and profitability of the business in Laos. He/she will, working with the division’s Vice President and Lao’s Country Manager, develop and execute an aggressive expansion plan to maintain the company’s lead position in the sector in Laos. 

Internal/External Interactions:  


 ▪ Central Finance ▪ Human Resources ▪ Business Systems & IT,  ▪ Procurement and Logistics ▪ Marketing and Operations


▪ Either directly or in support of the departments responsible: • Government organizations • Legal advisors • Audit companies,  • business community • recruitment agencies, • food manufacturers, • logistics companies  • marketing and PR agencies,  • brand owners,  • Architectural designers and project build contractors.


Functional Responsibilities:

  • The Strategic development, operational and financial management of the Lao Hospitality business.
  • To deliver outlets for development in accordance with the franchisor’s development schedule and for the installation of other branded restaurants.
  • To supervise new construction projects with the assistance of the company project management.
  • To drive market surveys necessary for the establishment of new brands in the market.
  • To manage Sales and Marketing initiatives to maximize revenues through the effective brand development and promotion of the product range.
  • To maintain a standard of exceptional product and service delivery that is consistent with customer expectations and brand operational excellence standards.
  • To ensure that management and staff respond pro-actively to all customer issues, queries and complaints. 
  • To deliver management reports to the Company Directors and Stakeholders within the agreed framework (including the participation to the Hospitality Excom quarterly reviews). 
  • To ensure a smooth roll-out of all new IT and POS systems (for sales, inventory and delivery services).
  • To design and regularly update the organizational structure so delivering the business plan milestones. 
  • Maintain outstanding relationships with our JV Partners. o Together with Country manager liaise with government departments & local authorities to ensure that the business meets local laws and guidelines. 
  • Management of all third party relationships (e.g. Legal, Audit, Principals, Product Manufactures and Supply Chain) to ensure that the business adheres to statutory, legislative and Company Operating requirements. 
  • To protect and maintain the assets of the company business. Namely structural, equipment and intellectual property.
  • Overall responsibility for Principle’s Brand integrity and standing in the Lao community. A Company Brand Ambassador.
  • Maintain a high level of understanding of and commitment to international food safety standards


Knowledge Responsibilities

  • Stay up-to-date with developments in the market (competitors etc.) o Ensure latest developments in the industry are reviewed and incorporated where they are beneficial to the business
  • Act as a “Subject Matter Expert” to the team and colleagues


Financial Responsibilities

  •  Accountable for Budgets, Profit & Loss accounts, Balance sheet, Cash flow and KPI analyses


HR Responsibilities

  • Build and lead a professional and adequate team, through the recruitment and development of exceptional staff from both local and international markets


Travel Requirements: 

  • Travel within country as necessary o Regular travel to HQ in Thailand and for meetings with franchisors



  • Whilst no specific degree or certification is required it is anticipated the position holder will be educated to degree level and, ideally, also hold an MBA.



1. 10 years commercial & relevant industrial sector experience in senior roles, ideally in the Asia, with a track record of developing industry-leading teams.

2. Exceptional communicator, with the ability to build strong relationships and to influence strategic development through the presentation of a compelling, clear and well-supported vision.

3. Strong negotiation skills in a complex and fast-moving environment.

4. Ability to adapt to multi-cultural environment and choose the adequate leadership style that will enhance the team’s performance



Thai or Lao language • Excellent English Communication



  • Achievement Ability to set goals and priorities maximizing the use of available resources to consistently deliver results in line with corporate directions, departmental objectives and customer expectations.
  • Problem Solving Ability to understand a problem and devise a workable solution.
  • Influence and Charisma Ability to persuade, convince, influence or impress others to achieve a desired effect or impact a course of action
  • Innovative or Creative Thinking Ability to think “out of the box”, and to adopt a new or original approach towards actions and work.



  • Salary of up to US$ 6000
  • Other expat perks (no schooling)
  • Single package preferable.


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